Sabrina Alimi is the Executive Director of Advisory Services for FreeWheel, a global technology platform for the TV advertising industry. In this role, she leads FreeWheel's Global Advisory Services consulting team, where she helps clients navigate the ever-evolving premium video ecosystem. Helping shape the next generation of TV advertising, Sabrina collaborates with some of the biggest premium publishers and distributors to solve their most complicated problems, including introducing new programmatic and addressable advertising products to the market, managing yield across fragment distribution platforms and evolving systems and processes as linear and digital TV are unified. With 15 years of advertising experience, Sabrina joined FreeWheel in 2013 from the Interactive Advertising Bureau where she was the senior manager of Industry Initiatives and Mobile Marketing Center of excellence. In this position, she led committees and working groups to develop industry guidelines and best practices. Sabrina also worked at Microsoft Advertising, supporting agency and advertiser clients in a technical support role.